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Welcome to Allentown Internet Marketing's Guess the Word feature! We'll make an exciting week starting now by playing a game called "Guess the Word". All you have to do is to guess the SEO jargon. Don't worry, we'll provide the definition of the word. Enjoy! Here's Guess the Word#1: If you know the answer, write it in the comment box.
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Content marketing may sound foreign to you and you might be confused with the several definitions it has. But basically, content marketing, as defined by Copyblogger, is “creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.” Does your business or your allentown internet marketing need a content marketing strategy? Definitely, yes! Content marketing provides various benefits such as lead generation, increased sales, cheaper cost, valuable relationships with audience, personal connection, and more. Before we discuss each benefit, let’s take a look first at how content is formed. FORMS OF CONTENT MARKETING Here are 10 content marketing forms you can use for your business.
HOW DO YOU WRITE YOUR ONLINE MARKETING CONTENT? In writing your content, ask this question, “So what?” What are you writing for or for whom you are writing for. What is the purpose of your content? It should have or else it would be considered a throw-away content that would drive people away instead of drawing them in. Your content should be useful, informative, interesting, or entertaining. Remember that web visitors want their questions answered and needs satisfied. Write as if you are the reader. Provide only relevant information. Time is precious and readers don’t like their time getting wasted with information that would not benefit them or answer their problems. If they realize that they won’t get anything from your content, they’ll leave your site quickly. If what they are looking for is not found in your website, they will go elsewhere. Your content must capture the attention of online users and this could be possible by creating strong and sticky headlines. What follows next is providing a high quality content. This does not mean using highfalutin words. In writing content, what matters most is the use of simple words and active verbs. As mentioned in the previous allentown marketing post, you should regularly update your blog (if you have chosen blog posts as your content marketing strategy). You have to show consistence or else the traffic that you have generated may drop. It is better if you have a content calendar which contains the schedule of creation and posting of content. This will completely keep you in track. Content marketing is an effective way to promote your business. It is tried and tested. And if you haven’t still engaged your business with it, then now is the perfect time! Internet marketing has been a common practice among businesses whether small or big. This process of promoting your brand, services, or products over the Internet is practical and inexpensive. Without spending too much, your business can reach millions of your target audience.
It is not surprising that more businesses are going digital. And if your business still hasn't tried Internet market, these tips will guide and motivate you. So consider the three beginner tips below to be a good and successful Internet marketer. CREATE A MARKETING PLAN You definitely need a plan. Why? Simply because it will keep you focused on your objectives and keep your business moving forward despite the existence of problems or obstacles. You plan is actually the first step toward your Internet marketing success. You need to create your marketing plan good from the very start. In making your marketing plan, you may consider the following:
JOIN ONLINE GROUPS AND PARTICIPATE IN FORUMS Get your name on the Internet! Make an identity. Join forums. Participating in a forum would help you not just to gain more knowledge about Internet marketing but also provides you the opportunity to interact with industry experts, target audience, and potential business partners, too. It is recommended that you join 1-2 forums that are related to your niche. Make sure that you have read all the guidelines and policies before using the forums. It is true that you can use signatures in your forum posts and this means you can put your website URL and promote what your business is offering. However, abusing this right is improper. It’s okay to have your signature link but posting irrelevant content or links as well, may ban you from the forum. In short, never spam! Forums may increase your online visibility and if other people recognize your activities in the forum, they can be interested in what products or services your business is offering. PUT A BLOG ON YOUR WEBSITE Online users/readers love to read especially unique, interesting and valuable content. It would be a plus factor if your business website has a blog. For instance, if your products are clothes and accessories, you may write a blog post on how to mix and match wardrobe or what are the best outfits during winter. It is important that you regularly update your blog and more tips on blogging are found on our next allentown internet marketing article entitled, “Content Marketing for Beginners”. |